About this episode
What if the key to becoming your best self… is already inside you—waiting to be activated? In this inspiring episode, Dr. Daniel Amen and Tana Amen talk with performance coach and bestselling author Todd Herman about the proven mental strategies used by Olympic athletes, Super Bowl champions, and top executives to crush self-doubt and perform at the highest level. Drawing on decades of coaching experience and insights from his bestselling book The Alter Ego Effect , Todd shares how stepping into a powerful identity—like Kobe Bryant's "Black Mamba" or Beyoncé's "Sasha Fierce"—can help you overcome fear, unlock confidence, and tap into your hidden strengths. Whether you're chasing a big goal or trying to heal from past pain, this episode will show you how to bridge the gap between who you are and who you need to be. 00:00 Intro 00:45 Sponsor 02:11 The Alter Ego Effect 04:37 Origin Story 09:09 Olympic Redemption 12:30 Creating an Alter Ego 17:57 Death of a Persona 22:17 The 5 Steps to Create an Alter Ego 26:12 Positive vs Negative Motivation 31:05 Defining the Conditions 41:57 The Uniform 45:30 Todd's Work 54:38 Sponsor 55:52 Wrap Up For more on Todd's work: https://alteregoeffect.com