About this episode
TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic . Twenty Thousand Hertz is produced by Defacto Sound . Subscribe on YouTube to see our video series. If you know what this week's mystery sound is, tell us at mystery.20k.org . Support the show and get ad-free episodes at 20k.org/plus . Follow Dallas on Instagram , TikTok , Facebook , and LinkedIn . Join our community on Reddit . Sign up for a one-dollar-per-month trial at shopify.com/20k . Claim your $75 sponsored job credit at indeed.com/hertz . Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/tiktoksboombling Learn more about your ad choices. Visit megaphone.fm/adchoices