About this episode
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes? This episode originally aired on Household Name . Twenty Thousand Hertz is produced by Defacto Sound . Subscribe on YouTube to see our video series. If you know what this week's mystery sound is, tell us at mystery.20k.org . Support the show and get ad-free episodes at 20k.org/plus . Follow Dallas on Instagram , TikTok , Facebook , and LinkedIn . Join our community on Reddit . Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/soundmarks Learn more about your ad choices. Visit megaphone.fm/adchoices