About this episode
We are constantly exposed to sonic branding in television, radio, and web commercials. We deconstruct some of the most impactful audio logos in history and explain how the brain interprets them. Featuring Scott Simonelli, CEO of Veritonic and Walter Werzowa, founder of Musikvergnuegen . Twenty Thousand Hertz is produced by Defacto Sound . Subscribe on YouTube to see our video series. If you know what this week's mystery sound is, tell us at mystery.20k.org . Support the show and get ad-free episodes at 20k.org/plus . Follow Dallas on Instagram , TikTok , Facebook , and LinkedIn . Join our community on Reddit . Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonicbranding Learn more about your ad choices. Visit megaphone.fm/adchoices