Dylan Field - The Growing Importance of Design – [Founder’s Field Guide, EP.14]

Dylan Field is the co-founder and CEO of Figma, a collaborative, online design tool which has taken the world by storm. With a most recent valuation of more than $2B and bakers like Andreessen Horowitz, Sequoia, Kleiner Perkins, and Greylock, Figma has been one of the most successful companies building tools for creators. In our conversation, we dive into the principles Figma is built on, how they created multi-player for design tools, and the growing importance of design in business. I hope you enjoy this conversation with Dylan Field. For the full show notes, transcript, and links to mentioned content check out https://www.joincolossus.com/episodes/375923/field-the-growing-importance-of-design DocSend is a document sharing platform that enables companies to share business-critical documents with ease and get real-time actionable analytics. With DocSend’s security and control, startup founders, investors, business development executives, and financial professionals can drive business outcomes that have a lasting impact. Start for free at www.docsend.com . Founder's Field Guide is a property of Colossus Inc. For more episodes of Founder's Field Guide go to https://www.joincolossus.com/episodes . Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here - https://www.joincolossus.com/newsletter . Follow Patrick on Twitter at @patrick_oshag Follow Colossus on Twitter at @JoinColossus Show Notes [00:2:04] – [First question] – His decision to and application for the Thiel Fellowship [00:3:23] – What makes his co-founder Evan so good [00:4:15] – The Thiel Fellowship interview process [00:5:26] – Creating better opportunities for open ended learning in education [00:6:12] – Why Software Is Eating The World [00:7:48] – Importance and types of independent thought as they built Figma [00:10:00] – Early stages of forming Figma [00:12:03] – The market of designers and what Figma does [00:15:57] – His principles of good design [00:17:36] – Bret Victor - Inventing on Principle [Youtube] [00:17:49] - Up and Down the Ladder of Abstraction [00:18:12] – Future of design tools [00:19:45] – Design as a multiplayer concept and surprises that have come from it [00:21:40] – Threshold to know when product-market fit occurred [00:24:11] – Lessons for pricing something effectively [00:25:48] – Biggest challenge growing the business for him [00:26:58] – What he’s learned as a manager since starting Figma [00:28:38] – Lessons in effective recruiting [00:31:49] – Payoff of hiring the right partner [00:33:01] – The chapters/stages of Figma [00:34:38] – What has led to success in terms of the distribution of Figma [00:35:56] – Hardest thing to copy about Figma [00:36:47] – Dealing with customer support and unhappy users [00:38:08] – Their Communities platform and why it’s important for the business [00:39:02] – Learning about and from their competitors [00:41:50] – The landscape of software design tools [00:43:43] – Interesting creator tools [00:44:31] – What would be the key levers that lead to explosive growth for Figma [00:45:57] – Global trends he is most curious in [00:47:21] – Creating a more private digital world [00:49:33] – Thoughts or advice for people building something new [00:50:57] – Kindest thing anyone has done for him