Selling w/ Soul: Luke As Guest on Marketing Speak Podcast (Bonus Rebroadcast)

In this bonus rebroadcast of Marketing Speak Hosted by Stephan Spencer, we dive into my entrepreneurial history, creating first the School of Style, my trade school for fashion stylists, in 2008, and then the Life Stylist brand in 2016. I lay out many hard-won trade secrets of podcasting from the past eight years in the business, like the reasons I almost exclusively do face-to-face vs. online interviews, why investing in production values pays off, and how I select my guests. I also emphasize why it's so critical to have shared values in your relationships—not just professionally, but in your personal life as well. On that note, I share the very beautiful and unique relationship story of me and Alyson, from how we met to becoming the loving married couple we are now. Stephan and I talk about the importance of stepping off the hamster wheel of ambition periodically and taking time to celebrate your successes, and how getting clear about your core values, passions, and talents can translate into a lifestyle where you never "work" a day in your life! In case you're interested, I've also been a guest three times on Stephan's other podcast, Get Yourself Optimized. In 2018, we did episodes 126 and 128 on biohacking, and we did episode 8 on fashion styling back in 2015. If you're curious about the business of producing a successful podcast, or are just interested in entrepreneurship in general, this one's for you.