College Football could be entering another new weird phase: The Big 12 is considering selling its naming rights and rebranding the league

-It was a big news day for the Big 12 yesterday, as the conference is apparently considering selling the naming rights to generate millions of dollars into the conference; the first of its kind in college sports -Conference USA is apparently looking for a similar type of deal; also, the Big 12 is exploring a $1 billion deal with a private equity firm. -Also, ROLL CALL (sponsored by Madsen’s Bowling & Billiards): where are people listening from today? Show sponsored by GANA TRUCKING Our Sponsors: * Check out Hims: https://hims.com/EARLYBREAK * Check out Infinite Epigenetics: https://infiniteepigenetics.com/EARLYBREAK * Check out Washington Red Raspberries: https://redrazz.org Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy