An Advertising Revolution: "Black People Are Not Dark-Skinned White People"

How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people." Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy