022: Developing your Professional Brand with Catherine Kaputa

Former marketing VP and current speaker/author Catherine Kaputa discusses strategies for developing and communicating your personal brand at the workplace. You’ll learn: 1) How smart elevator conversations can catapult your career 2) Approaches to take the ‘work’ out of networking 3) Techniques to subtly communicate your value About Catherine Catherine Kaputa is a personal brand strategist, speaker and author of the newly released “Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You” ( graduatetoagreatcareer.com ). She is also the author of the best-selling” You Are a Brand,” now out in ten languages. She is the founder of SelfBrand ( selfbrand.com ). Previously, she served as a Senior Vice President and Director of global branding/advertising on Wall Street. Items mentioned in the show: selfbrand.com Graduate to a Great Career by Catherine Kaputa You Are a Brand! by Catherine Kaputa Entourage clip – Vincent Chase is a brand video clip George Costanza – call me T-bone video clip Catherine’s Twitter page The Sun Also Rises by Ernest Hemingway The Tale of Genji by Murasaki Shikibu Beauty effect research View transcript, show notes, and links at https://awesomeatyourjob.com/ep22 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .