October 16, 2025
1102: How to be “Lucky” by Hacking Hidden Markets to Get More What You Want with Judd Kessler
How to Be Awesome at Your JobAbout this episode
Judd Kessler discusses how to navigate the hidden markets that decide how scarce resources—like time and attention—get distributed. — YOU’LL LEARN — 1) Why some people seem to score more coveted resources 2) The counterintuitive advantages of settling 3) An easy way to become the more appealing candidate Subscribe or visit AwesomeAtYourJob.com/ep1102 for clickable versions of the links below. — ABOUT JUDD — Judd B. Kessler is the author of LUCKY BY DESIGN: The Hidden Economics You Need to Get More of What You Want and the inaugural Howard Marks Endowed Professor of Business Economics and Public Policy at the University of Pennsylvania’s Wharton School. For his work on the hidden market of organ allocation, Kessler was named one of the “30 under 30” in Law and Policy by Forbes. He is an award-winning teacher as well as a sought-after speaker. • Book: Lucky by Design: The Hidden Economics You Need to Get More of What You Want • Book site: GetLuckyByDesign.com • LinkedIn: Judd Kessler • Website: JuddBKessler.com — RESOURCES MENTIONED IN THE SHOW — • Study: “Propose with a rose? Signaling in internet dating markets” by Soohyung Lee and Muriel Niederle • Book: Basic Economics by Thomas Sowell • Book: Who Gets What — and Why: The New Economics of Matchmaking and Market Design by Alvin Roth • Past episode: 015: David Allen, The World’s Leading Authority on Productivity • Past episode: 482: David Allen Returns with the 10 Moves to Stress-Free Productivity • Past episode: 1090: How to Get Recruiters to Compete for You with Madeline Mann — THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome • Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO • Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome • Cashflow Podcasting. Explore launching (or outsourcing) your podcast with a free 10-minute call with Pete. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .