308: How to Make Creative Ideas Irresistible with Allen Gannett

Software founder and CEO Allen Gannett shares the critical components of successful ideas–and how to create more of them. You’ll Learn: 1) The two fundamental human desires that come together in winning innovations 2) Little things to tweak to make your offering a smashing success 3) The four laws of the creative curve About Allen Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and author of The Creative Curve, on how anyone can achieve moments of creative genius, from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Items Mentioned in this Show: Sponsored message: ZipRecruiter is the smartest way to hire Sponsored message: HungryRoot delivers healthy comfort food . Enter code: “awesome” for $25 off for your first two orders Survey on the best episodes Allen’s Book: The Creative Curve Allen’s Marketing Analytics Software: TrackMaven Allen’s Personal website: Allen.xyz Book: I Will Teach You to Be Rich by Ramit Sethi Youtube video: Samuel Jackson calling people to see Snakes on a Plane Vloggers: Casey Neistat and Connor Franta Previous episode: 063: The Optimal Time for Everything with Dr. Michael Breus Book: The Hard Thing About Hard Things by Ben Horowitz Research: The Attitudinal Effects of Mere Exposure Application: Boomerang View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep308 . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .