236: Persuasion Pointers from a Legendary Infomercial Pitchman with Anthony Sullivan

Infomercial star Anthony “Sully” Sullivan shares his best lessons learned about the art and science of persuasion. You’ll Learn: 1) Approaches to understanding the pain and being the cure 2) How to make an entrance and take control 3) Why you should own your nerves and not hide them About Sully Best-known as the spokesman for OxiClean, Anthony is the pitchman of choice for dozens of innovative, practical usage consumer products including the X5 5-in-1 Steamer, the Sticky Buddy and Smart Mop. Star and Co-Producer of the Discovery Channel series “PitchMen,” Sully is also a regular guest of choice on a variety of television news and entertainment outlets including “The Today Show,” “Good Morning America,” “Rachel Ray,” “The Tonight Show,” “Conan” and “Katie,” as well as news programs MSNBC, ABC, CBS, BBC and Fox News Channel. Items Mentioned in this Show: Sully’s Website: AnthonySullivan.com Sully’s Book: You Get What You Pitch For Book: The Loyal Lieutenant: Leading Out Lance and Pushing Through the Pain on the Rocky Road to Paris by George Hincapie Book: The Martian by Andy Weir View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep236 . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .