1041: How to Tell Compelling Stories and Build Brands with Alex Neist (CEO of Hostage Tape)

Alex Neist shares principles of storytelling and branding that help Hostage Tape –and you. — YOU’LL LEARN — 1) Why brands like Hostage Tape and Liquid Death resonate 2) The defining element of an inspiring story 3) The downside to making your story amazing Subscribe or visit AwesomeAtYourJob.com/ep1041 for clickable versions of the links below. — ABOUT ALEX — Alex Neist is the founder and CEO of Hostage Tape, the best-selling mouth tape. The company has helped over 200,000 customers worldwide and has strong partnerships with the UFC and The Joe Rogan Experience . Prior to founding Hostage Tape, Alex was an Arena Football League quarterback. He later ventured into sports technology, building a seven-figure business which was eventually acquired. • Website: HostageTape.com — RESOURCES MENTIONED IN THE SHOW — • Tool: Dan Harmon’s Story Circle • Brand: Liquid Death • Website: SleepHQ.com • Book: Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling by Matthew Dicks • Book: Breath: The New Science of a Lost Art by James Nestor • Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chriss Voss and Tahl Raz • Past episode: 311: Communication Secrets from FBI Kidnapping Negotiator Chris Voss r • Past episode: 1029: How to Tell Stories that Inspire and Influence with Anjali Sharma — THANK YOU SPONSORS! — • Earth Breeze. Get 40% off your subscription at earthbreeze.com/AWESOME • BambooHR. See all that BambooHR can do at bamboohr.com/freedemo See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .