About this episode
David McRaney breaks down why it’s so difficult to change people’s minds—and shares powerful strategies to get others to open their minds. — YOU’LL LEARN — 1) Why facts alone can’t persuade others 2) One simple question to make you more persuasive 3) A step-by-step guide to changing even the most stubborn minds Subscribe or visit AwesomeAtYourJob.com/ep780 for clickable versions of the links below. — ABOUT DAVID — Science journalist, podcaster, and internationally bestselling author David McRaney is an expert in the psychology of reasoning, decision making, and self-delusion. His wildly popular blog became the international bestselling book You Are Not So Smart , revealing and celebrating our irrational and thoroughly human behavior. His second bestseller, You Are Now Less Dumb , gives readers a fighting chance at outsmarting their brains. His most recent book, How Minds Change , is a brain-bending and big-hearted investigation into the science of belief, opinion, and persuasion. David is an in-demand speaker whose work has been featured in The Atlantic and many others. He also created and hosted Exploring Genius: In-Depth Study of Brilliant Minds, an audio documentary for Himalaya, and is working on a TV series about how to better predict the psychological impact of technological disruption. • Book: How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion • Website: YouAreNotSoSmart.com • Personal website: DavidMcRaney.com — RESOURCES MENTIONED IN THE SHOW — • Book: Cool It: The Skeptical Environmentalist's Guide to Global Warming by Bjorn Lomborg • Book: Incognito: The Secret Lives of the Brain by David Eagleman • Book: Joe by Larry Brown • Book: The Enigma of Reason by Hugo Mercier and Dan Sperber • Video: Why We Fight: Prelude to War See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .