913: Upping your Influence with the Five Principles of Captivating Stories with Karen Eber

Karen Eber shares neuroscience insights to help you maximize attention and impact in your communications. — YOU’LL LEARN — 1) Why storytelling dramatically increases your influence. 2) The five factory settings of the brain. 3) The key to creating memorable stories. Subscribe or visit AwesomeAtYourJob.com/ep913 for clickable versions of the links below. — ABOUT KAREN — Karen Eber is an author, leadership consultant, and keynote speaker. She has a TED Talk on storytelling and recently published, The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire , with HarperCollins. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps Fortune 500 companies build leaders, teams, and culture, one story at a time. She’s a former Head of Culture, Learning, and Leadership Development at GE and Deloitte. • Book: The Perfect Story: How to Tell Stories That Inform, Influence, and Inspire • TED Talk: How your brain responds to stories -- and why they're crucial for leaders | TED • Website: KarenEber.com — RESOURCES MENTIONED IN THE SHOW — • Book: Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) by Steve Krug • Book: The Many Lives of Mama Love: A Memoir of Lying, Stealing, Writing, and Healing by Lara Love Hardin • Person: Uri Hasson See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .