About this episode
Request A Customized Workshop For Your Company In this episode of Negotiate Anything, Kwame Christian welcomes back Mark Raffan, founder of Negotiations Ninja, to delve into the intricate world of B2B sales and negotiations. Mark shares insights from his recently released book, "Nine Secrets to Win Deals and Influence Stakeholders," offering invaluable advice geared towards sales teams negotiating with procurement professionals. Discussing the distinct challenges and opportunities in B2B negotiations, they explore why adapting to the unique processes and cycles within large organizations is crucial for success. The conversation also covers strategies to balance polite assertiveness with the need for effective deal-making. What will be covered: The main differences between B2B and B2C negotiations. How to effectively interact with procurement teams. Flexible frameworks for B2B sales negotiations. Connect with Mark Raffan Buy Mark's book: 9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations https://negotiations.ninja/ Follow Mark on LinkedIn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!