About this episode
What if the key to persuading someone wasn’t hiding your flaws—but revealing them? In this episode, Kwame Christian sits down with behavioral science expert and bestselling author Richard Shotton ( The Illusion of Choice ) to uncover the hidden psychological levers behind trust, influence, and decision-making. From the Stolen Thunder effect to the surprising power of using precise numbers, you’ll learn how small shifts in language and strategy can drastically increase your credibility and impact at the negotiation table. Whether you’re a negotiator, marketer, or just someone who wants to get better at persuading others without manipulation, this episode offers actionable insights grounded in decades of research. Connect With Richard Buy Now: The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy Follow Richard Shotton on LinkedIn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!