It matters how you get there | Lyft co-founder John Zimmer on reinventing the transportation experience

In this episode, we are continuing our Inside Business Mastery series with an exclusive interview between Tony and John Zimmer: the co-founder and president of the massively popular ride-sharing service Lyft. 2017 was a banner year for Lyft. The San Francisco-based company expanded its coverage to 95% of the United States. And the number of rides per year reached a staggering 375.5 million, which is particularly impressive when you consider that the number was just 162.5 million in 2015. Part of that explosive growth can credited towards gaining more market share from its biggest competitor. When customers saw Lyft's values-first, passion over profits motives, many opted out of the dominant ride-sharing platform to start supporting the company with a social purpose. But for Zimmer, it's not about unseating the competition. It's about becoming a viable alternative to your own car, and ultimately, reinventing the entire transportation landscape. Tony and John dive into John's roots in the hospitality industry, the big problem with the existing transportation infrastructure, and how he's on a mission to create a better service for everyone. Because disrupting the transportation industry is just the beginning - Lyft is set to pave a new path forward when it comes to how we see our vehicles, how we share rides, and how we can ultimately create a new network of transportation that is all about efficiency.