July 24, 2025
How To Build A Disruptive Brand: Mimi Evarts On Creative Strategy, Brand Evolution, & Crafting A Timeless Aesthetic
The Skinny Confidential Him And Her ShowAbout this episode
#869: Join Lauryn Bosstick as she sits down with Mimi Evarts – Director of Branding at The Skinny Confidential & the behind-the-scenes force who's been part of every chapter. From the early blog days to launching the product line, podcast, & everything in between – Mimi has played a major role in building the brand. In this episode, Lauryn & Mimi unpack the evolution of TSC, share how to balance trends with timeless design, open up about crafting a strategic aesthetic, the reality of building a brand, how to run a photoshoot like a pro, & why adaptability is key in business. Plus, they get real about what it's really like working together as sisters! To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To connect with Mimi Evarts click HERE To connect with Lauryn Bosstick click HERE To connect with The Skinny Confidential click HERE Read More on The Skinny Confidential HERE Shop The Skinny Confidential at https://shopskinnyconfidential.com and use code HIMANDHER15 to get 15% off sitewide for a limited time. Excludes bundles and subscriptions. Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode. Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at +1 (512) 537-7194. This episode is sponsored by The Skinny Confidential Your daily routine done better – with The Skinny Confidential Caffeinated Sunscreen. Subscribe today at https://shopskinnyconfidential.com/products/sunscreen and get it delivered right to your door – because great skin doesn't take days off! This episode is sponsored by Bobbie Bobbie is offering an additional 10% off on your purchase with the code TSC. Visit http://hibobbie.com to find the Bobbie formula that fits your journey. This episode is sponsored by Nutrafol For a limited time, Nutrafol is offering our listeners $10 off your first month's subscription and free shipping when you go to http://Nutrafol.com and enter the promo code SKINNYHAIR. This episode is sponsored by Fatty15 Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to http://fatty15.com/SKINNY and using code SKINNY at checkout. This episode is sponsored by Cotton Learn more at http://TheFabricOfOurLives.com . This episode is sponsored by The Miami Convention + Visitors Bureau Visit http://FindYourMiami.com . This episode is sponsored by Astral House Marg Summer is here. Time to stock up! Go to http://astraltequila.com to find Astral near you - and don't forget the limes! Please Enjoy Responsibly. ASTRAL Tequila. 40% Alcohol per Volume. Diageo, New York, NY. Produced by Dear Media