March 13, 2025
Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant
The Skinny Confidential Him And Her ShowAbout this episode
#817: Join us as we sit down with Sara Brooks – co-founder of Goldilocks, a brand consultancy specializing in consumer packaged goods. Throughout her career, Sara has worked with nearly 200+ CPG brands – ranging from pre-revenue startups to post-IPO giants – dedicating her expertise to founder-led business looking to disrupt the status quo. Previously, she founded & led Covet PR, a powerhouse agency that quickly rose to become an industry leader before being acquired by leading performance marketing firm, Power Digital. In this episode, Sara shares valuable insights on effective brand positioning, the power of creative branding & consistency, meaningful consumer connections, leveraging marketing insights for innovation, & must-know tips for aspiring entrepreneurs. If you are looking to elevate your brand, this one's for you! To Watch the Show click HERE To Watch the Show with Kira click HERE For Detailed Show Notes visit TSCPODCAST.COM To connect with Sara Brooks click HERE To connect with Goldilocks click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at +1 (512) 537-7194. This episode is brought to you by The Skinny Confidential Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes. To learn more about Goldilocks and start working with them visit itsgoldilocks.com . This episode is sponsored by YNAB TSC Him & Her Show listeners can claim an exclusive three-month free trial, with no credit card required at YNAB.com/skinny . This episode is sponsored by ARMRA Go to tryarmra.com/SKINNY or enter SKINNY to get 15% off your first order. This episode is sponsored by Caraway Visit Carawayhome.com/theskinny10 or use code THESKINNY10 at checkout to take an additional 10% off your next purchase. This episode is sponsored by LMNT Get yours at DrinkLMNT.com/SKINNY . This episode is sponsored by Squarespace Go to squarespace.com for a free trial, and when you're ready to launch, squarespace.com/SKINNY to save 10% off your first purchase of a website or domain. This episode is sponsored by Cymbiotika Go to Cymbiotika.com/TSC for 20% off + free shipping. Produced by Dear Media