San Francisco's recruitment reboot is rewriting the playbook for hiring cops

For years, every police conference, report and panel has hammered on about recruitment and retention best practices, especially when it comes to Gen Z. Yet at too many career fairs, the reality still looks the same: two tired cops standing behind a table of keychains and water bottles, hoping the next generation will somehow be inspired. In this episode of Policing Matters, host Jim Dudley explores how one big-city agency is finally breaking out of that pattern — blending modern marketing, faster testing pipelines and smarter academy support to turn interested prospects into successful officers. Today’s guest, San Francisco Police Department Captain Sean Frost, is a 20-year veteran whose roots are in street-level policing — patrol, fugitive recovery and investigations — and now leads SFPD’s recruitment efforts . Backed by the mayor’s office, the city’s innovation team and private-sector partners, Frost is piloting new strategies to find qualified candidates, support them through the academy and field training, and compete for both entry-level and lateral officers in a high-cost, highly scrutinized urban environment. About our sponsor Equipping Protectors with Passion. That’s how we operate, and it’s how we live. We understand that having the right gear can mean the difference between life and death. Our goal is to get you the gear you need, when you need it, at prices you can afford. This holiday season, listeners receive 10% off now through 12/31 with promo code PR10. Visit OfficerStore.com .