Digital Brands Are a "Sh*t-Ton of Work" (Troy Young, President, Hearst Magazines Digital)

Hearst Magazines' Troy Young talks with Peter Kafka about his efforts to unify the legacy media company's magazines under one digital strategy. He calls himself "incredibly optimistic" about the future of the medium as it moves away from monthly timelines and toward global, minute-to-minute activity. Young also breaks down what it took to create a successful channel for Cosmopolitan on Snapchat. Learn more about your ad choices. Visit podcastchoices.com/adchoices