About this episode
Chris Best, the CEO and co-founder of Substack, talks with the Verge's Casey Newton about how and why writers are starting paid email newsletters. In this episode:01:40 - What is Substack?03:00 - Why email is better than social media06:55 - Readers are nicer on email09:09 - The pioneers of paid email newsletters12:05 - How email compares to podcasting13:54 - How much will people pay for an email?18:32 - What about free newsletters?20:33 - The challenges of running a newsletter22:56 - Curating the rest of the internet25:57 - How often do successful writers send out new newsletters?30:18 - Building a community34:31 - Should paid newsletters get bundled together?38:31 - “The paradox of email” for media companies42:17 - Where is Substack going next? Learn more about your ad choices. Visit podcastchoices.com/adchoices