October 10, 2024
Booking Strategies to Attract Ideal Photography Clients with Michael Sasser
The Beginner Photography PodcastAbout this episode
#505 In this episode of the podcast, I chat with Michael Sasser, an influential boudoir photographer dedicated to capturing natural beauty and challenging negative self-perceptions. Michael shares his journey, revealing how authenticity and emotional connection form the cornerstone of his work. THE BIG IDEAS Building Trust: Creating meaningful connections with clients enhances comfort and authenticity in photos. Natural Beauty: Emphasizing minimal editing preserves the true essence of your subjects. Emotional Connection: Understanding client motivations ensures a personalized and impactful experience. Market Challenges: Highlight client reviews and real interactions to promote boudoir photography effectively. PHOTOGRAPHY ACTION PLAN Create a Comfortable Environment: Engage in genuine conversations to understand your client's insecurities and aspirations. Show images during the shoot to build trust and create a bond. Focus on Natural Editing: Limit your use of Photoshop to preserve natural features, including imperfections. Improve your in-camera skills to reduce the need for heavy post-processing. Develop Effective Communication: Use phone calls or personal emails to deeply understand client motivations. Craft email content that addresses common client concerns and reassures them. Build a Robust Portfolio: Showcase a variety of authentic, minimally edited boudoir images. Include client testimonials and detailed experience stories to attract new clients. Implement a Strategic Booking System: Set limits on the number of shoots per month to maintain quality and manage demand. Use a waitlist to create anticipation and ensure you work with ideal clients. RESOURCES: Visit Michael Sasser's Website - https://sasserstillsboudoir.com/ Follow Michael Sasser on Instagram - https://www.instagram.com/sasserstillsboudoir/ Grab your free 52 Lightroom Presets at http://freephotographypresets.com/ Connect with Raymond! Go from Confused to Confident behind the camera with The Ultimate Photography Education Bundle - https://beginnerphotopod.com/bundle Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!