A Beginner's Guide to Marketing in Photography with Rachael Boer

#458 In today's episode of the podcast, I chat with family, wedding, and headshot photographer Rachael Boer, who shares how to turn your photography passion into a thriving business starts with networking, managing fear, and delivering an exceptional client experience. THE BIG IDEAS Cultivate Passion into Profit: Your enthusiasm for photography can attract clients; let your passion shine through. Embrace the Butterflies: Feeling nervous signals you care about your work; use it to fuel your drive for excellence. Client Experience is King: Provide memorable services that go beyond the photo, making your business unforgettable. Marketing is a Relationship Game: Build genuine connections and watch your client base grow organically. PHOTOGRAPHY ACTION PLAN Build Your Portfolio: Arrange free photo sessions with friends and family to showcase your skills across a variety of subjects and settings. Develop Networking Skills: Attend local networking events, such as those hosted by the Chamber of Commerce, to connect with potential clients and other professionals. Overcome On-site Challenges: Practice shooting in unfamiliar environments, such as friends' homes, to become adaptable to varied lighting and space conditions. Market Your Services Creatively: Start gathering business cards at events and add new contacts to your mailing list for ongoing communication about your services and special offers. Invest in Self-Education: Dedicate time each week to reading books or online resources that cover both the technical aspects of photography and business operations, including marketing and sales. Resources: Rachael Boer's Website and Educational Resources: http://rachelboer.com Grab your free 52 Lightroom Presets at http://freephotographypresets.com/ Connect with Raymond! Go from Confused to Confident behind the camera with The Ultimate Photography Education Bundle - https://beginnerphotopod.com/bundle Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!