Ep. 077: Do You Know These LinkedIn Secrets? with 
Meg Guiseppi

Build it and forget is not a good strategy for your LinkedIn page, especially if you are job hunting. Job seekers need a strong, robust presence to demonstrate their capabilities, and communicate what makes them stand out above other candidates. If your profile is not updated, it may appear you are out of touch with the new world of work. Tips for Writing Your LinkedIn Content Provide the information your intended reader will be looking for. Make it as easy as possible for employers to know what you need them to know about you. Blend your soft skills with your hard skills to tell a good story about yourself. Use your personality to differentiate yourself and communicate what you have to offer. This week’s guest expert, Meg Guiseppi says making use of the Awards section and other rarely utilized sections can elevate your profile by way of Search Engine Optimization (SEO). Completing these sections gives you more content, more searchable keywords, and it passively promotes you. Meg advises users to post on LinkedIn’s Pulse Publishing Platform. Writing posts and sharing them, can benefit a job seeker by demonstrating their areas of expertise and thought leadership. If you are a person of interest, hiring managers may search for your name, and interesting posts will make you a more viable job candidate. This Week's Guest: Meg Guiseppi Meg Guiseppi is the CEO of Executive Career Brand . She helps C-suite and senior-level managers with executive job searches. Meg is the Personal Branding Expert at Job-Hunt.org and is the author of several books, including 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land . Resource of the Week: Ben’s resource this week is from Portland’s own Tripwire . The article, "A Guide on 5 Common LinkedIn Scams" , helps prepare you for the dark underbelly of America’s most popular professional networking site. It’s worth your time to review this article because no one wants to be the person falling for a Nigerian Prince who just wants to get them a job. Listener Question of the Week Jessica, Ben, and Mac offer advice to Kellie Goodman who recently graduated with a Master’s Degree and wants to know what tips the team has to help her land her first gig. If you would like the team to answer a job-related question or if you’ve found a job resource you think everyone should know about email it to ben@macslist.org or call at 716-JOB-TALK . If we use your question on the air, you will receive either a copy of our new book, Land Your Dream Job Anywhere or a Mac’s List Coffee Mug, your choice. If you like this show, please help us by rating and reviewing our podcast on iTunes . We appreciate your support! Opening and closing music for Find Your Dream Job provided by Freddy Trujillo, www.freddytrujillo.com . Learn more about your ad choices. Visit megaphone.fm/adchoices