How to Reinvent Your Personal Brand for a Career Pivot, with Erica Mattison

A personal brand is more important than ever in today’s job market, and if you hope to switch careers, your personal brand will be a crucial piece of the puzzle. Executing a career pivot is not as scary as it might seem, and something you may actually do more than once. The good news, according to Find Your Dream Job guest Erica Mattison, is that you don’t need to be a professional marketer to market yourself. Erica gives advice on how to build a work sample portfolio that tells your story and how to become a thought leader in your chosen field. About Our Guest: Erica Mattison (https://www.linkedin.com/in/ericamattison/) is a certified career coach who specializes in helping mission-driven individuals craft fulfilling careers and lives. Resources in This Episode: If you need help clarifying your goals and building your confidence, visit Erica’s website at ericamattison.com. (https://www.ericamattison.com/) From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume) Learn more about your ad choices. Visit megaphone.fm/adchoices