About this episode
It happens to the best of us — we blank on someone's name, or forget an important meeting, or bomb a test we thought we'd ace. Today on the show, we talk to cognitive scientist Daniel Willingham about the mysteries of memory: How it works, why it fails us, and how to build memories that stick. It used to be that we tried our best to conceal disadvantages. But new research sheds a light on the strange phenomenon of people who pretend to be worse off than they really are. Check out our recent episode " Crying Wolf" . And if you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.