About this episode
Introducing new ideas is hard. Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org . And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.