Annie Selke: Building an Empire

I am delighted to introduce you to the woman behind the rug and linen brands Dash & Albert and Pinecone Hill. Annie Selke is a true powerhouse of an entrepreneur and she's also a lovely human being. I remember when I first started seeing her quintessential Dash & Albert rugs in the speciality home shops I was poking around years ago in Maine. And I thought to myself, wow, those are not only really fun and they make me smile, I bet they will also stand the test of time. And I was right! Annie's aesthetic is classic and timeless, it's elegant but also has this playfulness to it that you'll never get tired of. Fast forward to this interview, which led to spending time with Annie and her staff, who by the way love her, at her offices, warehouse and beautiful 8 bedroom historic inn in the Berkshire mountains. You'll see all kinds of videos of my trip there on Instagram so I hope you check that out. Oh, and one note, Dash & Albert, the company, was named after her two beloved dogs. They've passed on but Annie always has several dogs, some of whom are related to the original Dash & Albert, around her studio and you can hear them barking a bit in the background. Here's Annie. Want to finally define your style? Grab your free worksheet and uncover your personal aesthetic!