Off Panel #7: Reinventing an Icon with Alex Segura

On this week's episode of Off Panel from SKTCHD.com, David welcomes Archie Comics' Senior Vice President of Publicity and Marketing, Alex Segura, who also happens to be the Editor of the Dark Circle Comics line AND an accomplished writer of novels and comics. Segura joins the show to talk the big changes at Archie, what pushed them down that path, the power of a great creative team, Chip Zdarsky and whether or not he actually is Jughead, the surreal nature of seeing his name on Pitchfork, how to market comics in 2015, and much more.